Jessica Marie Peña
Visual Communicator
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Driver

 
 

Driver 

Branding
UX/UI Design

Vehicle ownership can be a tedious responsibility causing stress for those who may not have knowledge of how to repair potential problems.  Currently, there are many applications that provide single services to drivers. Driver is an automotive app that is a one-stop shop for vehicle owners concerned with car maintenance. 

Conveying friendliness, accessibility, and reliability Driver aids car owners by providing knowledge on problems to better facilitate communication with mechanics. Users can monitor mileage raising awareness to need for an oil change, track services done on their vehicle, and troubleshoot potential problems prior to repairs to better understand what to expect. Survey insights and usability testing guided a process in which user-facing needs shaped the brand, interface, and information encompassing Driver.